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2011-02-25 17:57:40
The Business of Sports in Utah

One upbeat sector in the Utah economy over the past few years has been the sports industry. In 2009 spending on sports activities, including attendance, participation and retail purchases, totaled $2.5 billion.

Utah’s sports industry is a thriving sector, providing jobs and wages for several thousand workers. In addition to these direct economic benefits, the leisure and recreation opportunities provided by the sports sector enhance the state’s quality of life, thereby making Utah a more attractive location for new and expanding businesses. 

Some Highlights:

  • Attendance for collegiate sports events is at an all time high. In the most recent season the combined attendance for football, basketball and women’s gymnastics totaled 1.6 million spectators.
  • In 2009 attendance at professional sports events was 2.28 million, the third highest attendance year ever.
  • The investment in sports infrastructure is significant. The value of venues is estimated at $3.2 billion. Ski resorts ranked first in infrastructure value at $975 million followed by golf courses at $852 million.
  • With the completion of the $110 million Rio Tinto Stadium the value of sports venues in Utah, including golf courses, collegiate facilities and professional sports team stadiums, hit $3.2 billion in 2010.
  • Sporting goods store reported nearly $500 million in retail sales in 2009, recovering from a very weak 2008.
  • The number of skier/snowboarder days in Utah was 4.0 million in 2010, near the record level of 2008.

Information taken from the January issue of 'UTAH’S ECONOMY' - a monthly report Produced for COMMERCE REAL ESTATE SOLUTIONS by Jim Wood, Bureau of Economic and Business Research University of Utah. Download and read the entire report, including the charts & graphs.


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