Satisfaction with national real estate companies among home buyers has improved in the last year, according to the J.D. Power and Associates 2010 Home Buyer/Seller Study, released Thursday.
J.D. Powers collected 3,000 evaluations from 2,817 respondents who bought or sold a home between March 2009 and April 2010. Overall satisfaction with the buying experience is determined by rating satisfaction with the agent/broker, the office they represent, and a variety of additional services. Four factors are examined:
- quality of the agent/broker’s performance,
- marketing,
- office they represent,
- and other services.
'Among both home buyers and home sellers, the importance of the agent/broker and salespersons has increased substantially in 2010, compared with 2009. Buyers are increasingly relying upon negotiating skills of the agent/broker.” said Jim Howland, senior director of the real estate and construction practice at J.D. Power.
On a 1,000-point scale here are the scores in the home buyer segment:
1. Keller Williams, 817
2. Prudential, 811
3. Coldwell Banker, 805
4. Home-Buyer Segment Average, 803
5. RE/MAX, 801
6. Century 21, 798
7. ERA, 785
8. GMAC/Real Living, 765
Source: J.D. Power and Associates (07/28/2010)
